A freelancer or freelancer works for various clients in addition to their full-time employment. This article covers the main benefits of hiring a freelance web designer and other points to consider during the selection process.
But First, a Caveat (or Why Marketing Comes First)
When designing a website, marketing should be the first thing on your mind, not the last. Designing a website without marketing will result in a website without focus; a site without focus is less likely to work the way you want it to.
Search engine optimization (SEO), if it is important to you, is also a process that should be considered before, during and after designing your website. Beware of anyone suggesting that online marketing is free and only begins and ends with on-page or on-site elements. SEO takes time and is an ongoing process, so it certainly isn’t free.
Freelancing is cheaper than hiring a full-time employee
Hiring a full-time employee is expensive and inflexible, especially regarding web design, because once a site is complete, it’s impossible to maintain a full-time job with website updates alone. On the other hand, freelancers can reduce their involvement with your site or, depending on your needs and business needs, stop participating altogether in favor of someone with different skills.
Freelancers are cheaper than web design companies
A web design business inherently has high overheads and needs support staff to keep it running, so it’s not uncommon for freelancers to cost you much less than hiring a company or agency to do the work on your website.
Freelance web designers offer better budget and cost control
Traditional web design firms will be more interested in larger projects because their services are inherently less scalable and not worth their time taking on smaller projects. On the other hand, freelance web designers value projects of all sizes and can provide customization to suit the ideas and needs of the individual client. A good freelance web designer will help you control project costs and suggest ways to cut costs where necessary.
Freelancers can provide an alternative to custom content management solutions
A content management solution (CMS) allows customers to easily add something to their website after it has been developed. The normal way to deliver a CMS is through a custom solution. Because freelancers are more flexible, they can provide alternative solutions for web-based content management, such as low-cost third-party solutions (depending on the client’s technical capabilities) and ongoing site management.
Freelance web designers must be good
Freelance web designers have to be good and work hard to keep your business afloat, after all you pay their bills and set the table.
Freelance web designers should provide good services
Freelancers depend directly on the work you provide, so freelance web designers are also more likely to: take care of every project, treat you with respect, call you back, notify you when problems arise, get in touch and deliver projects on time.
Freelance web designer has a fresh look
With enthusiasm and without preconceived notions, freelancers approach your company again. A good freelancer will try to add value beyond website design and will work hard to make a good impression because their reputation is on the line.
Freelance web designers are more flexible
Freelance web designers are inherently better able to provide a flexible service to meet the needs of their clients, they are often able to choose their own work schedule and can work outside of normal business hours if required.